NHS England, in association with the Stroke Association relaunched the Act F.A.S.T. stroke campaign this week. The campaign highlights that a stroke is a medical emergency and urges the public to call 999 immediately if they notice any single one of the signs of a stroke in themselves or others.
The primary audience for the campaign is people aged 50+, as this age group are more likely to experience a stroke, but the campaign also targets a wider all adult audience of ‘stroke savers’ who may witness somebody showing one of the stroke signs, be it a loved one or a friend.
The Act F.A.S.T. (Face, Arms, Speech, Time) acronym provides a memorable way of identifying the most common signs of a stroke and emphasises the importance of acting quickly by calling 999.
You will no doubt see the TV adverts back on your screens along with radio. We will also be sharing about it on our social media platforms so please do share so that your friends and family can learn more and know how to Act FAST.
